Google “Page Layout” algorithm to penalising sites with very prominent advertising

Google announced that they begin to penalise a websites having lot of advertising on sites where a user expects to find content. “With very prominent advertising” referring to the term “Above the fold”, which is the area of the page is loading without having to use the scroll.

The explanation is simple: As we know too well, Google wants quality results, so if you put excessive “pollution” to the top as to make it difficult for users to find content, that page should not be positioned above other similar results.

Matt Cutt explain that this is a minor update, which should only affect 1% of searches, but the problem as always, how much advertising is too much or what is worse.

Leave a Reply

Your email address will not be published. Required fields are marked *